ResearchMoz.us include new market research report” Burger and Chicken Restaurants – UK – August 2013″ to its huge collection of research reports.
Creating more differentiated branding can be difficult to achieve based on factors such as price and convenience which are now so standardised across the market. Promoting an image of providing ‘real’ fast food through techniques such as the use of more natural materials in their venue design and more real food/farm imagery both in-store and on-line could help operators to build standout.
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